Where AI agents actually find businesses today
There’s a lot of fog around “AI agents will find your business”. Let’s clear some of it. This is a map of where discovery actually happens today, no roadmap items dressed up as the present, and what a business can do about each place. It’s the map CoreLoop itself is built against.
1. The open web, read badly
The default, and the weakest. Assistants trained on web crawls half-remember your website: old prices, a service you dropped last year, hours from a holiday page. When someone asks about you, the assistant answers from that blur, hedged or wrong. Most businesses live here without knowing it. The fix isn’t a better website; it’s giving agents something built to be read.
2. llms.txt: the sign on the door
A plain-text convention AI crawlers check for a machine-readable summary. Every published CoreLoop business has one, generated live from the current profile on every request, so it can’t go stale. Its most valuable line isn’t the description; it’s the pointer to the live endpoint where real questions get real answers.
3. Direct query: the agent asks you
The strongest position: an assistant that speaks the Model Context Protocol connects to your business’s own endpoint and asks structured questions. What services, what hours, which location, can I send an inquiry. It gets current, precise answers with metadata (language, last updated, verified status) instead of guessing. Every published CoreLoop business runs one of these endpoints automatically. Six tools, read-only by design, one carefully limited way to send you a message. We wrote up exactly what happens on each request if you want the internals.
4. Cross-business search: the agent shops around
“Find me a physiotherapist in Tampere with weekend hours.” An agent with that brief doesn’t know your name yet. It searches a directory: category, city, radius, keyword. CoreLoop runs one, agent-queryable and human-browsable, listing published businesses with enough structure to be picked, and the verified badge where it’s been earned. Twenty results per query, so precision in your category and city matters more than volume.
5. Agent to agent
Sometimes the thing asking about your business is another business’s agent, a partner’s assistant checking your offering, a booking helper mapping options. That conversation runs over the Agent2Agent protocol: your agent card says what you speak and how to reach you, and the exchange happens in the caller’s chosen language. Live today on every published CoreLoop business, whether or not anyone told you the acronym.
6. In the page itself
The newest surface: tools registered inside the web page, callable by an assistant working in the visitor’s own browser. CoreLoop serves this on your page and, via one paste, on your own website once its code is verified. Two honest limits: the in-page tools are read-only, so an inquiry still travels the server-side route, and they are a plan feature — your CoreLoop page from Starter, your own site from Pro.
Reading the map
Two things stand out. First, the surfaces multiply, but the work doesn’t have to: every one of these, for a CoreLoop business, is a projection of one profile edited in plain language. Second, the gap between “on the map” and “off it” is not marketing budget. It’s whether an agent that goes looking finds structure or fog. Structure is a paste-review-publish away.
