Review what changed after a re-crawl

Outcome: your profile keeps up with your website without ever changing behind your back, because every difference a re-crawl finds waits for you.

You need: a profile with your website address on file, and ten minutes, occasionally.

Nothing applies itself any more

A re-crawl used to write a “minor” subset — hours, phone, email — straight into your profile and tell you afterwards. That is gone. The reason is not caution for its own sake: a phone number and an opening-hours table are exactly the facts an agent answers with, so one bad reading published a wrong answer in your name.

Step 1 — Know when it runs

On Starter and above, CoreLoop re-reads your website about once a week, provided the profile has a website address to read. On Free there is no scheduled re-crawl at all — your profile updates when you ask it to. That is the honest Free-to-Starter line: what a paid plan buys is unattended freshness, not faster freshness. No plan gets a daily crawl — daily was withdrawn once changes started queueing for review, because at that cadence it mostly produced noise.

Step 2 — Refresh on demand

Edited your services page this morning? Refresh now on your profile re-reads the site immediately. Three presses a minute per business: generous for a person, unkind to a stuck loop.

Step 3 — Expect silence when nothing changed

Every crawl fingerprints the cleaned-up text of your site and compares it with the previous one. Identical? The reading step is skipped entirely — no AI call, no notification, no review. Template churn is stripped before the comparison, so it never reads as a change, while a real copy edit does. Two exceptions: a profile’s first crawl, and the crawl after you add or remove a knowledge document or an extra URL.

Step 4 — Decide beside the field

When there is something to decide you get a “Website changes detected” notification, and your profile editor grows a bar: Nothing is changed yet, decide for each field, then confirm. Each proposal sits under the field it concerns, labelled New on your website, with Use this or Keep mine. The field stays editable, and your own value survives if you do nothing. The bar carries Use new for all and Keep mine for all, and every decision is undoable.

Sixteen fields can be proposed, from your name and category through the primary location’s address and phone to opening hours and your services list. Only crawled services are compared — anything you typed in by hand is never a difference, so a manual service does not queue a review on every pass.

Step 5 — Confirm

Nothing is live until Apply changes. That one action writes the profile and regenerates everything downstream: your page, your agent answers, your llms.txt, your directory entry. Until then agents answer with exactly what you had before.

Done when

No pending-changes bar on your profile; the fields you accepted read the way your website does, and the ones you kept still read the way you wrote them.

Next: Turn agent visits into inquiries. Background: Keeping your profile fresh.